Tips for Finding an Entry Level Job In Public Relations

Developed by Laura M. Pennino
Chief Executive Officer
Pennino and Partners
281/286-9398
lp@penninoandpartners.com

1. Have as many internships as possible before graduating from college.

2. Study the public relations and marketing profession. Visit the web sites of the Top 10 PR firms. Know the types of jobs available and have an understanding of the top agencies are, the top boutique firms, the top independent firms, and the kinds of corporations, non-profits, educational institutions, and government entities that hire communications and PR professionals. Sign up for free electronic newsletters through advertising and marketing publications.

3. Be an excellent writer and researcher. Have many work samples to show prospective employers.

4. Pick up the phone and call. Don't just rely on email or mail for communicating with busy professionals.

5. Begin building a network of contacts before you need them - start as early as possible before graduation.

6. Stay positive and persistent. Be a "friendly pest."

7. Be willing to move to another city.

8. Be willing to accept a position that is less than perfect or that isn't glamorous. Let's Get It Started!

9. Approach your full-time job search knowing that the first job you have won't be your last.

10. Study the news and current events. Read one or more newspapers, news magazines and business magazines. Watch TV news. Listen to talk radio.

11. Stay focused. Don't see-saw.

12. Think of finding a great job as a job - make it a priority in your schedule.

13. Participate in PR and marketing workshops, attend seminars and get involved in professional organizations while still a student.

14. Be respectful of time and circumstances - yours and that of others.

15. Be gracious - always thank those who help you with a job lead, an interview or guidance.

16. Look and act eager, smart and engaged.

17. Be relaxed while also being confident.

18. Anticipate questions in advance of an interview and rehearse your answers.

19. Ask questions about job responsibilities and know criteria for hiring.

20. Have three to five references and ask permission to use and give out their names.

21. Always return phone calls from recruiters and prospective employers.

22. Dress for the job you want - not like a student.

23. Get directions in advance and arrive early for appointments.

24. Volunteer to do a project or ask to "shadow" a professional for a few hours.

25. Have fun!

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